B2C Lead-Gen Google Ads
Budget: ₹600 – ₹1,500 INR
The task is straightforward: drive a steady flow of qualified B2C leads through Google Search Ads. I already have clear target personas, landing pages; the missing piece is an expert build-out and ongoing optimisation that can move the needle quickly.
What needs to happen
• Translate my lead goals into a logical campaign structure with tightly themed ad groups, negative-keyword hygiene, and compelling ad copy that speaks to consumer pain points.
• Set up end-to-end conversion tracking (Google Tag Manager, GA4, and native Google Ads tags) so every form fill, phone call, or chat start is properly attributed.
• Launch, monitor, and iterate in the first 30 days—adjust bids, audiences, extensions, and creative to hit target CPL benchmarks we’ll agree on together.
• Provide concise weekly reports highlighting spend, impressions, clicks, conversions, and actionable next steps.
Acceptance criteria
1. Tracking verified: conversions fire in both Google Ads and GA4 with <2 % discrepancy.
2. Campaign reaches agreed cost-per-lead target (we’ll lock this in before launch).
3. A clear optimisation roadmap delivered at the 30-day mark.
Tools in play will include Google Ads Editor, Keyword Planner, Search Terms Report analysis, and Data Studio/Looker for reporting—feel free to bring any additional stack that speeds insight.
Once these essentials are met, I’m open to testing Display Network or YouTube retargeting, but the immediate focus remains Google Search-led lead generation.
What needs to happen
• Translate my lead goals into a logical campaign structure with tightly themed ad groups, negative-keyword hygiene, and compelling ad copy that speaks to consumer pain points.
• Set up end-to-end conversion tracking (Google Tag Manager, GA4, and native Google Ads tags) so every form fill, phone call, or chat start is properly attributed.
• Launch, monitor, and iterate in the first 30 days—adjust bids, audiences, extensions, and creative to hit target CPL benchmarks we’ll agree on together.
• Provide concise weekly reports highlighting spend, impressions, clicks, conversions, and actionable next steps.
Acceptance criteria
1. Tracking verified: conversions fire in both Google Ads and GA4 with <2 % discrepancy.
2. Campaign reaches agreed cost-per-lead target (we’ll lock this in before launch).
3. A clear optimisation roadmap delivered at the 30-day mark.
Tools in play will include Google Ads Editor, Keyword Planner, Search Terms Report analysis, and Data Studio/Looker for reporting—feel free to bring any additional stack that speeds insight.
Once these essentials are met, I’m open to testing Display Network or YouTube retargeting, but the immediate focus remains Google Search-led lead generation.