B2B Lead Gen Google Ads

My goal is simple: use Google Ads to generate a steady stream of qualified B2B leads—specifically decision-makers at D2C brands that sell on quick-commerce platforms such as Zepto, BlinkIt and Instamart.

I already know the exact audience, pain points and value proposition; what I need from you is the technical and strategic expertise to translate that into profitable campaigns. Because the objective is lead generation, success will be measured by cost-per-lead and the volume of form submissions or booked calls rather than clicks alone.

You will handle the full lifecycle: keyword and competitor research, campaign build-out (Search is mandatory; Display or Performance Max only if it benefits lead quality), compelling ad copy, conversion tracking through Google Tag Manager/GA4 and ongoing optimisation of bids, negatives and audiences. I’ll provide any creative assets you require and access to existing landing pages or CRM so you can set up the conversion actions properly.

Deliverables

• Live, well-structured campaigns inside my Google Ads account
• Working conversion tracking tied to GA4 events
• A short hand-off document outlining bidding strategy, negatives, extensions and next-step optimisation priorities

Acceptance criteria
• Leads must come from companies that match the D2C quick-commerce profile (verified by the domain submitted)
• CPL targets agreed during kick-off are met for two consecutive weeks
• All tracking passes a real-time test in GA4 and Google Ads

If this sounds like the kind of focused B2B lead-gen challenge you excel at, I’m ready to start right away and will be responsive with feedback and data.