B2B Lead-Gen Ad Campaigns & General Digital Marketing Support

My immediate priority is to increase the volume of qualified B2B leads, and the fastest lever is performance marketing. Existing campaigns on the three channels below are active but under-optimised; I need them audited, rebuilt where necessary, and scaled:

• LinkedIn Ads
• Google SEM (Search)
• Google Display

The brief is simple: drive down cost-per-lead while keeping lead quality high. I will share historical data, audience definitions, tracking parameters, and creative assets as soon as the contract starts. After an initial review, I expect a concise action plan covering keyword or audience refinements, budget allocation, ad copy/creative tweaks, and the testing roadmap for the first 30 days. Weekly performance summaries (impressions, CTR, CPL, SQLs) will keep us aligned.

While performance campaigns are the core deliverable, future phases may extend to:

– Campaign Coordination and Reporting
– Building or refining nurture emails in HubSpot or Mailchimp to move new leads through the funnel.
– Light front-end tweaks in WordPress or SquareSpace to align landing pages with ad messaging.
– Quick-turn creative edits in Photoshop or Illustrator when new ads are required.

If you are confident working inside LinkedIn Campaign Manager and Google Ads Manager and can show proven CPL improvements for B2B accounts, this project should be straightforward. Access to my GA4 and CRM reporting dashboards will be provided so attribution can be validated end-to-end.

Kick-off is ready as soon as I see a game plan and relevant case examples.