Lead-Focused E-com & Affiliate Website

I want a single website that blends an e-commerce storefront with dedicated affiliate-marketing sections and, above all, converts paid Google Ads traffic into qualified leads. My technical knowledge is limited, so I need someone who can guide platform selection (WordPress, Shopify, custom headless—whatever you feel best fits the brief) and then handle everything from setup to launch.

The site must load fast, earn strong Quality Scores, and include seamless Google Ads conversion tracking. I’m picturing a clean product catalogue, comparison or review pages for affiliate offers, and prominent lead-capture forms that feed directly into my email CRM. Mobile-first responsiveness, GDPR-compliant cookie handling, and clear CTAs are also essential.

Deliverables I expect:

• Fully responsive website with e-commerce and affiliate sections
• Optimised landing pages tied to Google Ads campaigns and conversion goals
• Integrated lead-capture funnel (forms, autoresponder or API hook-up)
• SEO-friendly structure and basic on-page optimisation
• Training session or concise handbook so I can update products and links myself

Please include examples of similar hybrid sites you’ve built, outline which platform you recommend and why, and give me an estimated timeline to first publishable version. I’m ready to move quickly once I know the approach fits my objectives.