Lead-Focused Virtual Healthcare Ads
Budget: $30 – $250 CAD
My virtual-care service already has a clear value proposition; now I need well-targeted, conversion-driven ad placement to turn that message into a steady stream of qualified patient leads. The priority is paid campaigns on Google Ads and Facebook Ads—two channels where our audience is already searching for online medical advice and virtual appointments.
Here’s what I need done:
• End-to-end setup of Google Ads and Facebook Ads accounts (or full audit and restructure if accounts already exist).
• Research-backed keyword, audience, and interest targeting that stays compliant with healthcare advertising policies.
• Compelling creative: headlines, ad copy, and visuals that position us as a trustworthy, HIPAA-compliant telehealth option.
• Conversion tracking through Google Tag Manager, Facebook Pixel, and lead-capture events so every consultation request is tagged back to its source.
• Ongoing optimisation—bid adjustments, negative keyword pruning, audience refinement—aimed squarely at lowering cost per lead while scaling volume.
• Weekly performance reports detailing spend, clicks, conversions, and actionable next steps.
Alongside the paid campaigns, I’m happy to weave in basic on-page SEO tweaks and cross-channel social posts if that improves ad Quality Scores and keeps messaging consistent, but the heart of this project is ad placement that fills our booking calendar. If you’re confident you can launch and optimise lead-gen campaigns for a virtual healthcare brand, let’s move forward.
Here’s what I need done:
• End-to-end setup of Google Ads and Facebook Ads accounts (or full audit and restructure if accounts already exist).
• Research-backed keyword, audience, and interest targeting that stays compliant with healthcare advertising policies.
• Compelling creative: headlines, ad copy, and visuals that position us as a trustworthy, HIPAA-compliant telehealth option.
• Conversion tracking through Google Tag Manager, Facebook Pixel, and lead-capture events so every consultation request is tagged back to its source.
• Ongoing optimisation—bid adjustments, negative keyword pruning, audience refinement—aimed squarely at lowering cost per lead while scaling volume.
• Weekly performance reports detailing spend, clicks, conversions, and actionable next steps.
Alongside the paid campaigns, I’m happy to weave in basic on-page SEO tweaks and cross-channel social posts if that improves ad Quality Scores and keeps messaging consistent, but the heart of this project is ad placement that fills our booking calendar. If you’re confident you can launch and optimise lead-gen campaigns for a virtual healthcare brand, let’s move forward.