Lead-Focused Search Ads Setup

I want a specialist who can take full ownership of a search-engine advertising campaign that turns clicks into solid leads. The core channel will be Google Ads (Bing familiarity is a plus), and success will be measured by the number and cost of qualified inquiries that reach my CRM.

Here’s what I need from you:

• Campaign build-out: smart keyword research, tight ad groups, compelling copy, and all the extensions that improve lead volume.
• Tracking that works: proper conversion tags through Google Tag Manager and GA4 so every form submission or call is counted.
• Ongoing optimisation: weekly bid and keyword tweaks, A/B testing of headlines, negative-keyword pruning, and clear reporting so I can see cost-per-lead trends.
• Optional expansion: if performance warrants it, I’m open to retargeting on Facebook and Instagram using the same creative angles you develop for search.

Acceptance criteria
1. Campaign is live, fully tracked, and passing test conversions.
2. First-week report shows impressions, clicks, and at least one verified lead.
3. Clear plan for the next optimisation sprint.

If this sounds like your wheelhouse, tell me about similar lead-gen accounts you’ve scaled and the typical CPL you achieved.