Lead-Focused Local Google Ads Management
Budget: $30 – $250 NZD
I need a seasoned Google Ads specialist who can build and run high-performing Search campaigns for local service businesses—think plasterers, electricians, plumbers, and similar trades. My sole objective is lead generation, so every setting, keyword, and ad must push prospects to call, book, or submit a form.
Important: This project is intended as an ongoing monthly management role per client. The listed project budget represents the monthly management fee per account, and I expect to bring multiple clients over time if performance is strong.
I do not have a predefined keyword list, so your first task will be thorough keyword and negative-keyword research tailored to each trade and location. From there, I expect a complete campaign build: logical ad group structure, compelling text ads, extensions, call tracking, and conversion actions configured correctly in Google Tag Manager or directly in the platform.
Once live, the campaigns should be actively optimised—bid adjustments, search-term pruning, A/B testing ad copy, and refining audiences. Clear, digestible performance reports are essential so I can see cost per lead, call volume, and next steps. If you deliver strong results, I have additional accounts waiting for ongoing management.
Nice-to-haves include:
• Google Business Profile optimisation and local map ranking improvements
• Ability to run Facebook or Instagram lead-generation ads as a complementary channel
Deliverables:
• Initial strategy and keyword research document
• Full Search campaign setup and launch for one service business
• Conversion tracking verified and tested
• Ongoing optimisation and reporting
If you can hit the ground running and generate measurable leads, this could become a long-term partnership managing multiple accounts.
Important: This project is intended as an ongoing monthly management role per client. The listed project budget represents the monthly management fee per account, and I expect to bring multiple clients over time if performance is strong.
I do not have a predefined keyword list, so your first task will be thorough keyword and negative-keyword research tailored to each trade and location. From there, I expect a complete campaign build: logical ad group structure, compelling text ads, extensions, call tracking, and conversion actions configured correctly in Google Tag Manager or directly in the platform.
Once live, the campaigns should be actively optimised—bid adjustments, search-term pruning, A/B testing ad copy, and refining audiences. Clear, digestible performance reports are essential so I can see cost per lead, call volume, and next steps. If you deliver strong results, I have additional accounts waiting for ongoing management.
Nice-to-haves include:
• Google Business Profile optimisation and local map ranking improvements
• Ability to run Facebook or Instagram lead-generation ads as a complementary channel
Deliverables:
• Initial strategy and keyword research document
• Full Search campaign setup and launch for one service business
• Conversion tracking verified and tested
• Ongoing optimisation and reporting
If you can hit the ground running and generate measurable leads, this could become a long-term partnership managing multiple accounts.