Lead-Focused Google & Social Campaign
Budget: $30 – $250 NZD
I need a marketer who can set up and optimise paid campaigns on Google Ads together with Facebook, Instagram, LinkedIn and, if possible, TikTok. The single priority is to generate qualified leads and direct sales rather than just driving traffic or boosting vanity metrics.
Audience
The messaging and targeting should resonate with experienced professionals aged 40 and above, so ad copy, visuals and placements must feel credible, authoritative and results-oriented.
Scope of work
– Build or refine a cohesive strategy that ties Google search/display with paid social.
– Create compelling ad creatives, headlines and copy backed by clear calls-to-action.
– Configure conversion tracking, retargeting pixels and custom audiences to ensure every click can be traced through to a lead or sale.
– Launch, monitor and iterate on campaigns, adjusting bids, budgets and creatives based on real-time data.
– Provide concise weekly reports highlighting cost per lead, ROAS and key insights, plus actionable next steps.
Acceptance criteria
A campaign is considered complete when:
1. Tracking is live and accurately attributing conversions across all four platforms.
2. At least two A/B tests for ad creatives and audience segments have run for a minimum seven-day learning period.
3. A first report clearly shows lead volume, cost per lead and optimisation recommendations.
If you are fluent with Google Ads Manager, Facebook Business Suite, LinkedIn Campaign Manager and TikTok Ads, share a brief outline of similar lead-generation work and the average cost-per-lead you achieved. I’m ready to kick off as soon as we align on objectives and timelines.
Audience
The messaging and targeting should resonate with experienced professionals aged 40 and above, so ad copy, visuals and placements must feel credible, authoritative and results-oriented.
Scope of work
– Build or refine a cohesive strategy that ties Google search/display with paid social.
– Create compelling ad creatives, headlines and copy backed by clear calls-to-action.
– Configure conversion tracking, retargeting pixels and custom audiences to ensure every click can be traced through to a lead or sale.
– Launch, monitor and iterate on campaigns, adjusting bids, budgets and creatives based on real-time data.
– Provide concise weekly reports highlighting cost per lead, ROAS and key insights, plus actionable next steps.
Acceptance criteria
A campaign is considered complete when:
1. Tracking is live and accurately attributing conversions across all four platforms.
2. At least two A/B tests for ad creatives and audience segments have run for a minimum seven-day learning period.
3. A first report clearly shows lead volume, cost per lead and optimisation recommendations.
If you are fluent with Google Ads Manager, Facebook Business Suite, LinkedIn Campaign Manager and TikTok Ads, share a brief outline of similar lead-generation work and the average cost-per-lead you achieved. I’m ready to kick off as soon as we align on objectives and timelines.