Lead-Focused Google Search Campaign
Budget: $30 – $250 USD
I need a complete Google Ads Search campaign built from the ground up with one clear objective—driving contact-form enquiries. The account is new, so everything from keyword research to conversion tracking must be implemented.
You’ll start by identifying intent-driven keywords, grouping them logically, and writing compelling responsive search ads that speak directly to my ideal prospect. All relevant extensions (callouts, sitelinks, structured snippets, etc.) should be configured to improve visibility and CTR.
Accurate measurement is critical. Please set up conversion tracking so every completed form submission is logged in both Google Ads and GA4, using Google Tag Manager if necessary. I also want an initial negative-keyword list to keep spend tightly focused on qualified traffic.
Deliverables will be considered complete when:
• The campaign is live in my Google Ads account and set to “Enabled”.
• At least three ad variations per ad group are approved.
• Conversion actions for the website form are firing and visible in the Ads interface.
• A brief hand-off document outlines targeting, bidding strategy, and next-step optimisation tips.
Tools on my side—Analytics, Tag Manager, and site access—are ready; you just need to plug everything in and make sure the numbers line up. Once the first round of data rolls in, I’ll manage the ongoing optimisation, so clarity and solid foundations are what matter most here.
You’ll start by identifying intent-driven keywords, grouping them logically, and writing compelling responsive search ads that speak directly to my ideal prospect. All relevant extensions (callouts, sitelinks, structured snippets, etc.) should be configured to improve visibility and CTR.
Accurate measurement is critical. Please set up conversion tracking so every completed form submission is logged in both Google Ads and GA4, using Google Tag Manager if necessary. I also want an initial negative-keyword list to keep spend tightly focused on qualified traffic.
Deliverables will be considered complete when:
• The campaign is live in my Google Ads account and set to “Enabled”.
• At least three ad variations per ad group are approved.
• Conversion actions for the website form are firing and visible in the Ads interface.
• A brief hand-off document outlines targeting, bidding strategy, and next-step optimisation tips.
Tools on my side—Analytics, Tag Manager, and site access—are ready; you just need to plug everything in and make sure the numbers line up. Once the first round of data rolls in, I’ll manage the ongoing optimisation, so clarity and solid foundations are what matter most here.