Lead-Focused Google SEM & SEO
Budget: $25 – $50 AUD
I want to overhaul both my Google Search Ads and on-site SEO so they work together to bring in a steady flow of qualified service-inquiry leads. At the moment I have campaigns running, but they’re not delivering the volume or quality I need.
Here’s what I’m after:
• A clear keyword and negative-keyword structure that reflects real search intent for my service market.
• Compelling ad copy, extensions and landing-page recommendations that lift click-throughs and, more importantly, form-fill or call conversions.
• On-page SEO fixes (titles, meta descriptions, schema, internal linking) that align perfectly with the paid-search keyword set, helping me win impressions organically while reducing my cost-per-lead.
• Transparent tracking with Google Analytics and Tag Manager so I can see exactly which queries, ads and pages are producing service enquiries.
Success to me means a measurable rise in qualified leads within the first month of the optimized campaigns going live and a sustainable CPA thereafter. If you have solid experience marrying SEM and SEO for lead generation, I’d love to hear how you would approach this and what timeline you foresee.
Here’s what I’m after:
• A clear keyword and negative-keyword structure that reflects real search intent for my service market.
• Compelling ad copy, extensions and landing-page recommendations that lift click-throughs and, more importantly, form-fill or call conversions.
• On-page SEO fixes (titles, meta descriptions, schema, internal linking) that align perfectly with the paid-search keyword set, helping me win impressions organically while reducing my cost-per-lead.
• Transparent tracking with Google Analytics and Tag Manager so I can see exactly which queries, ads and pages are producing service enquiries.
Success to me means a measurable rise in qualified leads within the first month of the optimized campaigns going live and a sustainable CPA thereafter. If you have solid experience marrying SEM and SEO for lead generation, I’d love to hear how you would approach this and what timeline you foresee.