Lead-Focused Google & Meta Ads

I’m ready to accelerate lead generation for Bakkabags.com and want a performance marketer who can own the entire funnel on both Google Ads and Meta Ads. My focus is squarely on driving high-quality business inquiries—wholesalers, retailers, and corporate buyers—rather than general consumer traffic.

You will start with a clean audit of my current ad accounts (both platforms are already created), build campaigns that mirror the site’s product structure, and install airtight tracking so every form submission or call is logged back to the keyword, audience, and creative that produced it. I have a healthy, mid-range budget that I’m happy to split across channels if the data supports it, and I expect continual optimisation rather than a “set and forget” approach.

Key deliverables
• Full account audit and strategy deck outlining funnel stages
• Campaign build-out on Google Search, Display, Performance Max, plus Facebook & Instagram prospecting and retargeting
• Compelling ad copy and basic creative variations aligned with our brand guidelines
• Proper setup of conversion tracking via Google Tag Manager, GA4, and Meta pixel
• Weekly performance report highlighting CPL, ROAS, and next-step actions

Acceptance criteria
• Cost per qualified lead meets or beats industry benchmark agreed in kickoff meeting
• All conversions accurately reflect in both Google and Meta dashboards
• Clear optimisation log showing tests run and outcomes each week

If you’re comfortable scaling B2B lead pipelines and can point to concrete wins on both platforms, let’s talk.