Lead-Focused Google & GMB Campaigns

The objective is clear: generate a steady stream of qualified leads for my notebook manufacturing and custom-printing services by running tightly-targeted campaigns on Google Search, the Google Display Network, and Google Maps (GMB).

Campaign Scope
I already have the ad accounts and GMB profile in place; what’s missing is a performance-driven build-out and ongoing optimisation cycle that turns clicks into quote requests and phone calls. Keyword research must centre on commercial-intent phrases such as “custom notebook printing”, “branded journals supplier”, and similar long-tail variations, then expand into Display audiences that match procurement managers, corporate gifting buyers, and educational institutions.

Key Deliverables
• Campaign architecture or rebuild across Search, Display and Maps, including ad groups, responsive search ads, Display creatives and extension assets
• Location and call extensions that push in-store or direct-call actions from Maps results
• Conversion tracking via Google Tag Manager (form submissions, click-to-call, WhatsApp web link) to measure true cost per lead
• Weekly optimisation: bid adjustments, negative keyword pruning, placement exclusions, ad copy tests, and Display-creative refresh
• Brief performance summary each week with lead volume, CPL, and next-step actions

Success is measured by consistent growth in lead volume while keeping cost per lead within an agreed target. All account changes remain transparent and fully accessible so I can follow exactly what’s driving results.