Lead-Focused Google & Facebook Campaign Setup

I want to generate a steady stream of qualified leads by running campaigns on both Google Ads and Facebook Ads simultaneously. On Google, the focus is a tightly structured lead-generation campaign built around high-intent keywords; on Facebook, I need audience targeting, creative, and copy that fill the same funnel from a social angle.

Please handle everything from initial strategy through launch and early optimisation. That includes researching keywords and audiences, writing persuasive ad copy, configuring extensions, setting up tracking (Google Tag Manager, conversion events, Facebook Pixel), and delivering the first round of performance data with clear, actionable insights.

Key acceptance criteria:
• Campaigns go live with conversion tracking verified.
• CPL targets are entered in each platform’s bidding strategy.
• A concise report is provided after the first seven days, highlighting spend, impressions, clicks, leads, and recommended next steps.

I’ll supply existing brand assets, landing-page URLs, and any copy points you need.