Lead-Focused Google Ads Specialist

I need an experienced Google Ads professional who can drive a steady stream of treatment-booking leads for several dentists as well as skin & hair clinics. The objective is crystal clear: generate qualified enquiries that convert into booked procedures.

Here’s the scope I have in mind:
• Develop a detailed account strategy tailored to both dental and dermatology niches, addressing keyword intent, bidding, and location targeting.
• Build or restructure Search and, where useful, Display or Performance Max campaigns focused on high-intent keywords.
• Craft compelling ad copy and extensions that speak to patients seeking treatments such as implants, whitening, hair transplants, skin rejuvenation, and similar services.
• Set up or refine conversion tracking and call-tracking so every form submission and phone enquiry is captured accurately.
• Provide landing-page improvement recommendations to maximise conversion rate.
• Optimise campaigns weekly, adjusting bids, negatives, and ad variants to keep cost per lead competitive.
• Supply concise performance reports each week so I can see spend, leads, and booked treatments at a glance.

Success will be measured by the volume and quality of treatment-booking enquiries, not just clicks. If you have proven results in healthcare or other local service niches and can start quickly, I’d love to review your approach and relevant case studies.