Lead-Focused Google Ads Setup

Job ID: 40550270

Budget: ₹600 – ₹1,500 INR

I’m looking to hand over the day-to-day of our Google Ads so the campaigns run smarter and start filling our pipeline with quality leads. The goal is simple: generate a steady flow of enquiries from both businesses and individual consumers.

Here’s what I need from you: build or refine the account structure, research the right keywords, write compelling ad copy, and set up conversion tracking so we can see exactly which ads and search terms are turning into real prospects. I’ll share access to our current account and landing pages; you fine-tune bids, audiences, extensions, and negative keywords, then keep optimising until the cost per lead is where it should be.

Please include a brief outline of how you normally approach lead-generation campaigns on Google Ads, any industries you’ve tackled for both B2B and B2C, and the metrics you rely on to judge success. If you’ve got case studies showing lower CPL or higher conversion rates, that will help me choose quickly.