Lead-Focused Google Ads Setup
Budget: ₹600 – ₹1,500 INR
I need a Google Ads specialist who can build and run a campaign whose sole purpose is to generate qualified leads. The offer is already defined; I simply need the right person to translate it into compelling search and display ads, structure the account correctly, and optimise it over the first weeks so the cost-per-lead trends down.
Targeting
My audience is best reached through interest-based segments rather than a fixed demographic profile, so keyword intent, in-market and affinity audiences, and custom segments will be essential. If you have proven strategies for layering these options, even better.
Scope of work
• Set up the account (or restructure the existing one if that saves time)
• Research and select high-intent keywords and audience combinations
• Write ad copy and extensions that focus on capturing leads
• Configure conversion tracking in Google Tag Manager and Google Analytics so every form submission feeds back into the account
• Launch, monitor, and optimise for at least two weeks, providing clear performance reports
Acceptance criteria
A steady flow of leads at an agreed cost-per-lead within the first fortnight, with transparent reporting on spend, clicks, conversions, and recommended next steps.
Targeting
My audience is best reached through interest-based segments rather than a fixed demographic profile, so keyword intent, in-market and affinity audiences, and custom segments will be essential. If you have proven strategies for layering these options, even better.
Scope of work
• Set up the account (or restructure the existing one if that saves time)
• Research and select high-intent keywords and audience combinations
• Write ad copy and extensions that focus on capturing leads
• Configure conversion tracking in Google Tag Manager and Google Analytics so every form submission feeds back into the account
• Launch, monitor, and optimise for at least two weeks, providing clear performance reports
Acceptance criteria
A steady flow of leads at an agreed cost-per-lead within the first fortnight, with transparent reporting on spend, clicks, conversions, and recommended next steps.