Lead-Focused Google Ads Setup

I’m ready to launch a fresh Google Ads campaign with one clear objective—generate quality leads. The offer is aimed at both B2B and B2C audiences, so the account structure, keyword strategy, and ad messaging need to speak to decision-makers at companies as well as individual consumers.

Here’s what I expect the engagement to cover:

• Account architecture built around carefully researched keywords and tightly themed ad groups
• Compelling search (and, if recommended, Performance Max or Display) ads written with strong lead-capture hooks
• Conversion tracking configured through Google Tag Manager or the native Google Ads snippet so every form fill and call is recorded
• Negative keyword curation and bid strategy adjustments during the initial learning period
• A short handover document summarising settings, audiences, and next-step optimisation ideas

To help me choose, point me to past Google Ads work that shows you’ve delivered measurable lead growth; screenshots or live account access (with sensitive data hidden) are welcome. No lengthy proposals needed—just evidence that you know how to turn ad spend into enquiries.

Once set up, I’ll take over day-to-day management, so clarity and a logical campaign layout are crucial acceptance criteria.