Lead-Focused Google Ads Setup
Budget: $250 – $750 CAD
I need a specialist who can build and run Google Ads campaigns that bring qualified leads to my local business. The priority is clear: calls, form submissions, and store visits matter more than raw clicks.
Scope of work
• Create a well-structured account (keywords, ad groups, extensions) for both the Search Network and the Display Network, tuned to a tightly defined geographic radius around my service area.
• Write compelling ad copy and choose visuals that resonate with nearby prospects.
• Configure conversion tracking so every phone call and web form is recorded in Google Ads and GA4.
• Optimise bids, audiences, and placements regularly to keep cost-per-lead low while steadily improving volume.
• Provide concise weekly reports highlighting leads generated, spend, and next-step recommendations.
Tools & access
You’ll need proficiency with Google Ads, Google Tag Manager, and GA4. I’ll supply current website access and any existing creative assets.
Acceptance criteria
A campaign is considered successful when:
1. Conversion tracking shows at least 20 qualified leads per month within the agreed budget.
2. Cost per lead trends down after the first optimisation cycle.
3. All reports are delivered on time and clearly explain actions taken.
If results are strong we can expand into YouTube later, but for now search and display are the core focus.
Scope of work
• Create a well-structured account (keywords, ad groups, extensions) for both the Search Network and the Display Network, tuned to a tightly defined geographic radius around my service area.
• Write compelling ad copy and choose visuals that resonate with nearby prospects.
• Configure conversion tracking so every phone call and web form is recorded in Google Ads and GA4.
• Optimise bids, audiences, and placements regularly to keep cost-per-lead low while steadily improving volume.
• Provide concise weekly reports highlighting leads generated, spend, and next-step recommendations.
Tools & access
You’ll need proficiency with Google Ads, Google Tag Manager, and GA4. I’ll supply current website access and any existing creative assets.
Acceptance criteria
A campaign is considered successful when:
1. Conversion tracking shows at least 20 qualified leads per month within the agreed budget.
2. Cost per lead trends down after the first optimisation cycle.
3. All reports are delivered on time and clearly explain actions taken.
If results are strong we can expand into YouTube later, but for now search and display are the core focus.