Lead-Focused Google Ads Setup

My priority is to configure and optimise Google Ads so they reliably turn search traffic into qualified leads. The work covers end-to-end setup—or a full overhaul if an account already exists—covering keyword research, ad copy, bidding, extensions, and airtight conversion tracking.

I need clear, data-driven campaign architecture that lets me see cost per lead from day one. Show me examples of past lead-generation campaigns you have handled and outline the exact steps you will take once the project begins.

Deliverables
• Structured campaigns and ad groups in Google Ads
• Keyword and negative keyword lists with rationale
• At least three responsive search ads per ad group, plus all relevant extensions
• Conversion tracking configured and tested (Google Tag Manager or GA4)
• One-page optimisation plan for the first two weeks, including KPIs and next actions

The project is complete when the campaigns are live in my account and conversions are firing correctly.