Lead-Focused Google Ads Setup

I need a Google Ads specialist who can set up a straightforward, lead-generation campaign for my excavating service. My goal is simple: bring qualified prospects to our contact form and phone line, not drive general traffic.

What I expect from you
• Identify high-intent keywords people use when searching for excavating or related earth-moving services in my area.
• Create concise, compelling ad copy that highlights our core service offerings and prompts prospects to request a quote.
• Build one search campaign with tightly themed ad groups, extensions, and conversion tracking.
• Launch the campaign, monitor the first few days, and make basic tweaks to bids, keywords, and negatives to keep the cost per lead down.

I already have a landing page and Google Ads account; you’ll get access after kickoff. Please share a brief outline of your proposed keyword research process, two sample headlines, and any previous results you’ve achieved for service-based businesses.

This is a lean engagement focused on an initial setup plus light optimisation—perfect if you’re efficient and confident in getting leads quickly.