Lead-Focused Google Ads Management

I need someone who can take full ownership of my Google Ads account and turn it into a consistent lead-generation engine. The primary objective is clear: bring in qualified enquiries, both from homeowners looking for roofing services (B2C) and from businesses looking for commercial flat roofing services(B2B).

You’ll handle everything from structuring the campaigns and ad groups to writing compelling ad copy, choosing the right keywords, setting up conversion tracking, and continuously refining bids and audiences. I’m especially interested in strategies that separate residential intent from commercial intent so spend is allocated efficiently.

Please be comfortable with:
• Creating fresh Search and Performance Max campaigns geared toward lead forms or phone calls
• Implementing conversion tracking with Google Tag Manager and Google Analytics 4
• A/B testing headlines, descriptions, and landing pages, then acting quickly on the data
• Weekly performance reporting that shows cost per lead, search terms won, and next-step optimisations

I’ll provide existing account access and any creative assets I already have; you bring the expertise to scale results. Let me know your expected timeline to reach a stable CPL and any past success you’ve had in the roofing or home-services space.