Lead-Focused Google Ads Campaigns

I want my Google Ads account to start delivering qualified leads and real sales as quickly and efficiently as possible. The account will run both on the Search Network, where intent is highest, and on the Display Network to keep my brand visible while prospects research their options.

Your task is to take the reins of the entire PPC effort—from initial audit through ongoing optimisation—so that every click has a clear path to conversion and we can see measurable revenue growth inside Google Analytics and the Google Ads dashboard.

Key deliverables
• Detailed keyword and audience research tailored to lead generation
• Fresh, well-structured Search and Display campaigns with persuasive ad copy and tight negative-keyword control
• End-to-end conversion tracking that feeds Google Analytics, allowing us to see cost-per-lead, ROAS and other vital metrics in one place
• Weekly performance optimisation (bids, budgets, placements, extensions and ad variations) backed by clear, jargon-free reports
• Strategy recommendations for scaling or reallocating spend once target CPL is achieved

Acceptance criteria
• Conversion data fully visible in both Google Ads and Google Analytics
• Cost-per-lead meets or beats the agreed target for two consecutive weeks
• Search and Display budgets remain within the limits I set while tests are running

If you are confident you can make the numbers work, let’s get started.