Lead-Focused Google Ads Campaign
Budget: $30 – $250 USD
The task is to manage and continuously optimise my Google Ads account so it reliably generates new, qualified leads. I already have an active account; what I need now is sharper audience targeting, tighter keyword selection, compelling ad copy, and diligent bid management that keeps cost-per-lead in check.
You will start with a quick audit of the current campaigns, restructure where needed, and set up accurate conversion tracking through Google Tag Manager and Analytics so every enquiry is traceable. From there, create and test new search and, if appropriate, Display or Performance Max campaigns that align with my lead-generation goal. I’m flexible on whether the audience skews B2B or B2C—data will guide us.
Key deliverables:
• Campaign audit report with action plan
• New or restructured lead-generation campaigns live and tracking correctly
• Weekly performance summary highlighting leads, CPL, and optimisation steps
Success is measured by an increase in lead volume at a sustainable cost and clear, transparent reporting I can act on.
You will start with a quick audit of the current campaigns, restructure where needed, and set up accurate conversion tracking through Google Tag Manager and Analytics so every enquiry is traceable. From there, create and test new search and, if appropriate, Display or Performance Max campaigns that align with my lead-generation goal. I’m flexible on whether the audience skews B2B or B2C—data will guide us.
Key deliverables:
• Campaign audit report with action plan
• New or restructured lead-generation campaigns live and tracking correctly
• Weekly performance summary highlighting leads, CPL, and optimisation steps
Success is measured by an increase in lead volume at a sustainable cost and clear, transparent reporting I can act on.