Lead-Focused Google Ads Campaign Management

I’m ready to launch two Google Ads campaigns—both aimed squarely at generating qualified B2B leads for our disability not-for-profit here in Melbourne. I’ll need you to take the reins on setup, targeting, creative suggestions and daily optimisation, then walk me through what you’re doing so my small team can learn best-practice along the way. If early results look promising, I’d also like your help testing a companion campaign in LinkedIn Ads, and further down the track we may tap you for on-page SEO refinement.

My ideal partner is someone who can move quickly; the first ads need to be live and gathering data within a month. Please include examples of past work that show performance improvements or lead generation results for comparable organisations or B2B services—screenshots, metrics, or short case notes are all welcome.

Core deliverables:
• Build and launch two Google Ads lead-gen campaigns, localised to Melbourne for Packaging & Assembly services, and for Corporate Catering.
• Provide weekly optimisation and clear, jargon-free performance reports for the first month.
• Offer practical coaching sessions so we understand bidding strategies, audience segments and conversion tracking.
• (Optional next phase) Plan and roll out a test LinkedIn Ads campaign, then advise on future SEO priorities.

Tools you’re likely to use include Google Ads Manager, GA4, and LinkedIn Campaign Manager; feel free to recommend others if they will lift conversion volume or lower CPA.