Lead-Focused Google Ads Campaign for Trademark Attorney Firm
Budget: $250 – $750 AUD
I’m looking to set up and manage a Google Ads campaign that brings in qualified leads and direct sales for an Australian Trademark Attorney Firm. Ideally we want to both drive traffic to our site and book lead calls.
Here’s what I need:
• Thorough keyword and competitor research to find high-intent search terms.
• A clear account structure with tightly themed ad groups.
• Engaging text ads (Expanded and Responsive) written to highlight our service benefits and strong calls-to-action.
• Smart bidding or manual CPC recommendations that balance cost and conversion volume.
• Conversion tracking configured through Google Tag Manager and Google Analytics so every lead is measurable.
• Basic landing-page tweaks or guidance to align message, offer, and form placement for higher conversion rates.
• Ongoing optimisation for at least the first month—negative keywords, bid adjustments, split-testing ad copy, and weekly performance reports.
Although Sydney based we are targeting national customers, so please tailor location settings and ad scheduling to maximise reach within Australia while avoiding wasted spend. Experience in service-industry campaigns, data-driven decision-making, and a track record of improving lead quality will make your proposal stand out.
If this sounds like a fit, tell me about similar results you’ve achieved and the tools or tactics you’d use here. If successful this will be an ongoing engagement - initial budget is only small as we really are new at this. Monthly spend on Adwords will be $1000 to $2000 initially (and will take the expert's advice).
Here’s what I need:
• Thorough keyword and competitor research to find high-intent search terms.
• A clear account structure with tightly themed ad groups.
• Engaging text ads (Expanded and Responsive) written to highlight our service benefits and strong calls-to-action.
• Smart bidding or manual CPC recommendations that balance cost and conversion volume.
• Conversion tracking configured through Google Tag Manager and Google Analytics so every lead is measurable.
• Basic landing-page tweaks or guidance to align message, offer, and form placement for higher conversion rates.
• Ongoing optimisation for at least the first month—negative keywords, bid adjustments, split-testing ad copy, and weekly performance reports.
Although Sydney based we are targeting national customers, so please tailor location settings and ad scheduling to maximise reach within Australia while avoiding wasted spend. Experience in service-industry campaigns, data-driven decision-making, and a track record of improving lead quality will make your proposal stand out.
If this sounds like a fit, tell me about similar results you’ve achieved and the tools or tactics you’d use here. If successful this will be an ongoing engagement - initial budget is only small as we really are new at this. Monthly spend on Adwords will be $1000 to $2000 initially (and will take the expert's advice).