Lead-Focused Google Ads Audit

I want an experienced Google Ads specialist to dive into my existing account and show me exactly where I can tighten performance to drive more qualified leads and sales. Please review the campaign structure, ad groups, keyword match types, negative lists, ad extensions, quality scores, and any bid-strategy settings that may be limiting volume or inflating cost per acquisition.

What I need from you
• A clear written audit report that highlights every high-impact issue you find, explains why it matters, and recommends a specific fix
• Screenshots or exported data that back up each observation so I can follow along inside the account
• A concise action plan ordered by priority, so I know which quick wins and longer-term optimizations to tackle first

Acceptance criteria
1. All major findings are documented with evidence and an actionable recommendation.
2. Priority rankings make it obvious what to do in week one, month one, and quarter one.
3. Your suggestions are aligned with my primary objective—generating more leads and sales at a sustainable cost per acquisition.

I’ll provide read-only access to the Google Ads account as soon as we start. If you’ve produced similar audits before, feel free to mention the typical lift you achieved; that will help me understand your approach.