Lead-Driven Meta & Google Ads

Job ID: 40549694

Budget: ₹12,500 – ₹37,500 INR

I’m ready to ramp up lead generation through a coordinated performance-marketing push across both Meta Ads and Google Ads. I already have clear objectives, audience insights, and a healthy ad spend set aside; what I need now is an expert who can translate those inputs into well-structured campaigns, compelling creatives, and ongoing optimisation that keeps cost-per-lead trending down.

Here’s what I’d like to see delivered:
• Account and campaign setup (or clean-up) on both platforms, aligned with best practices for lead gen.
• Audience segmentation and pixel/conversion tracking configured so every lead is attributed accurately.
• Creative concepts, ad copy, and extensions that test multiple hooks and CTAs.
• Weekly optimisation: bid strategy tweaks, keyword/placement pruning, and fresh creative variations based on data.
• Transparent reporting in a dashboard or shared sheet so I can track spend, CPL, and lead quality at a glance.

Success will be measured by a steady flow of qualified leads at, or ideally below, the target CPL we’ll agree on before launch. If your experience spans Meta Business Suite, Ads Manager, Google Ads, and Google Analytics—and you have case studies that prove your lead-gen chops—let’s talk.

Our product is a HORECA segment, focused on B2B sales of south indian premixes