Lead-Driven Google Ads Campaign

I run an Auckland-based IT services company and want Google Ads to become our primary engine for qualified small-business leads. We would like someone to audit, build, and optimise search and display campaigns that speak directly to owners and managers of 1-50 seat organisations seeking reliable managed IT support.

Your role starts with keyword and competitor research, moves through compelling ad copy and landing page alignment, and continues into weekly optimisation. Clear measurement matters to me: at minimum, I expect conversion tracking for calls, form submissions and chat enquiries, plus a dashboard that lets me see cost-per-lead, conversion rate and search term quality at a glance.

Deliverables
• Campaign architecture, ad groups and negative keyword set
• Ad copy and extensions tailored to the NZ market
• Conversion tracking configured in Google Tag Manager & GA4
• Weekly tweaks; end-of-month performance report with insights and next-step recommendations

Send over two or three examples of past IT or service-sector campaigns, the metrics you improved, and a short outline of how you would approach our first 90 days. I’m keen to move quickly once I see evidence that you can turn clicks into real conversations with the right small-business decision makers.