Law Firm SEO, Google Ads & Website Speed and Performance Audit

I need a seasoned WordPress professional to dive deep into Charterlegal.ae and hand me a clear, three-part action plan.

Part 1 – Site audit & performance roadmap
Loading time is my top concern, so start by benchmarking the current state with Lighthouse, PageSpeed Insights and GTmetrix. Pinpoint render-blocking assets, oversized images, inefficient queries or plugins, then map out step-by-step fixes—code, hosting or CDN—needed to hit Core Web Vitals targets. While speed is the priority, include recommendations for content structure, internal linking and conversion-oriented UI tweaks so the site pulls in more leads once it loads quickly.
You must be an excellent Wordpress developer to make the necessary improvements and changes to the website.

Part 2 – SEO campaign strategy
Build a data-driven blueprint that covers keyword research (legal services in the UAE), on-page optimisation, technical SEO checks, backlink opportunities and a realistic monthly schedule of tasks and KPIs. Highlight how each suggestion ties back to improved rankings and lead generation for the firm.

Part 3 – Google Ads plan
Outline a search-focused campaign: ad groups, example ad copy, negative keywords, proposed daily spend, plus tracking and remarketing setup in GA4/Tag Manager.

Deliverables
• Comprehensive written report (PDF or Google Doc) combining the three parts above
• Consolidated timeline with milestones for implementation and performance checkpoints
• Separate fee table for each part so I can approve them individually

Please share your preliminary observations of Charterlegal.ae, the tools you’ll use, and your turnaround time for the full report. I’m looking for clear reasoning, not generic boilerplate—show me you’ve already taken a quick look at the site and understand the challenges.