Law Firm Lead Generation via Google Ads
Budget: $100,000 – $0 USD
Our firm is one of the larger, more established names in the legal arena, and I’m ready to hand our Google Ads program to an agency that can drive a steady flow of qualified, conversion-ready leads. The mandate is straightforward: scale profitable paid search campaigns for our national footprint while keeping acquisition costs under tight control.
The immediate focus is our Trial Lawyers practice. If you have success stories in similarly competitive spaces—especially personal injury, family, or corporate law—I want to see how you can translate that expertise to our campaigns. I’m interested in data-driven account structures, meticulous keyword research, persuasive ad copy that complies with Bar advertising rules, and landing pages optimized for consultations.
Deliverables I’ll review monthly:
• A clear growth plan outlining tests, budgets, and projected lead volumes
• Full-funnel conversion tracking (call tracking, form fills, chat, etc.)
• Performance dashboards highlighting CPL, CPA, and ROAS benchmarks
• Actionable insights and next-step optimizations—not just raw data
Expect responsive communication, proactive recommendations, and the ability to pivot quickly as new trial cases and jurisdictions emerge. If you have a proven legal portfolio and can demonstrate measurable lead generation on a national scale, let’s talk about how you’ll move the needle for us.
The immediate focus is our Trial Lawyers practice. If you have success stories in similarly competitive spaces—especially personal injury, family, or corporate law—I want to see how you can translate that expertise to our campaigns. I’m interested in data-driven account structures, meticulous keyword research, persuasive ad copy that complies with Bar advertising rules, and landing pages optimized for consultations.
Deliverables I’ll review monthly:
• A clear growth plan outlining tests, budgets, and projected lead volumes
• Full-funnel conversion tracking (call tracking, form fills, chat, etc.)
• Performance dashboards highlighting CPL, CPA, and ROAS benchmarks
• Actionable insights and next-step optimizations—not just raw data
Expect responsive communication, proactive recommendations, and the ability to pivot quickly as new trial cases and jurisdictions emerge. If you have a proven legal portfolio and can demonstrate measurable lead generation on a national scale, let’s talk about how you’ll move the needle for us.