Launch Google Shopping Sales Campaign

I’m ready to put a small catalogue of 10-20 digital products in front of buyers through Google Shopping and want the entire campaign set up for one clear purpose: increasing sales.

Here’s what I need done from start to finish:

• Create or optimise the feed and connect it to Google Merchant Center, ensuring all items are approved without warnings.
• Build the Shopping (or Performance Max, if that makes more sense) campaign inside Google Ads, grouping products logically and applying best-practice bidding, targeting, and negative-keyword structures.
• Configure GTM for conversion tracking so sales data flows back correctly for ROAS optimisation.
• Hand over a concise launch guide that shows how to pause/adjust bids, read the reports, and scale once the first sales come in.

Acceptance criteria
– All products visible and “Eligible” in Merchant Center.
– Campaign delivering impressions with no policy violations.
– Test conversion recorded and verified inside Google Ads before final sign-off.

If you have recent success stories with digital goods and know the ins and outs of Merchant Center diagnostics, I’d love to see your approach.