LYFE Marketing – Performance Marketing Specialist (Remote / Work From Home)
Budget: $30 – $60 USD
Location: Remote (U.S.-based preferred)
Headquarters: 444 Highland Ave NE, Suite 306, Atlanta, Georgia 30312, United States
Hiring Manager: Sean Standberry, CEO
You will be interviewed directly by the CEO or other members of the executive/management team.
About Us
LYFE Marketing is a fast-growing digital marketing agency specializing in social media management, paid advertising, and SEO for small to mid-sized businesses. Our mission is to help brands grow using data-driven strategies that create meaningful connections and deliver measurable results.
We excel at performance marketing and analytics, optimizing campaigns across platforms like Facebook, Instagram, TikTok, and Google. By combining creative storytelling with advanced targeting and conversion strategies, we help clients across the full customer journey—from brand awareness to engagement, lead generation, and retention.
Role Overview
We are seeking a Performance Marketing Specialist with strong expertise in Google Ads to lead and scale our digital growth initiatives.
This role focuses on:
Driving revenue through paid acquisition
Conversion optimization
Data-driven marketing strategies
The ideal candidate understands full-funnel eCommerce performance, can manage paid media, retention channels, and collaborate on creative testing.
Key Responsibilities
Performance Marketing & Paid Acquisition
Manage and optimize campaigns across:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Shopping, Performance Max)
TikTok Ads
Continuously test and scale campaigns based on ROAS and CAC targets
Analyze performance data and optimize budgets to maximize revenue
Retention & Lifecycle Marketing
Manage private traffic channels:
Email marketing (Klaviyo or similar)
SMS campaigns
Develop segmentation strategies and customer journeys
Track and improve key metrics: open rate, CTR, conversion rate, LTV
Creative & Content Strategy
Collaborate with creative teams to produce high-converting ad creatives
Produce short-form video content (UGC, reels, TikTok-style ads)
Continuously test hooks, angles, and messaging
Conversion Optimization
Optimize landing pages and product pages to improve CVR
Analyze funnel performance and identify drop-off points
Collaborate with developers/designers to improve UX
Analytics & Reporting
Track KPIs including ROAS, CAC, Conversion Rate, LTV
Build reports and provide actionable insights for scaling
Strategy & Growth
Develop and execute weekly and monthly marketing plans
Implement full-funnel acquisition strategies
Identify new growth channels and opportunities
Continuously improve systems to increase revenue and efficiency
Requirements
6 months – 2 years experience in performance marketing, preferably in eCommerce/DTC brands
Strong experience with Meta Ads and Google Ads
Knowledge of eCommerce funnels and customer acquisition strategies
Experience with email/SMS marketing platforms (Klaviyo preferred)
Data-driven mindset with strong analytical skills
Familiarity with Google Analytics (GA4), Shopify, or similar platforms
Strong communication and collaboration skills
Nice to Have
Experience in consumer brands (home goods, lifestyle, or similar)
Experience with TikTok Ads and UGC content strategy
Compensation & Benefits
$30 – $80+/hour (based on experience)
Performance-based bonuses tied to revenue growth
Benefits:
Flexible work environment
Professional development support
Growth opportunities into senior marketing roles
Why Join Us
Work with a fast-growing digital marketing agency
Directly impact revenue and scale campaigns
High-performance, data-driven environment
Creative freedom to test and implement new ideas
How to Apply
Location: Remote or hybrid (U.S.-based preferred)
Interview: Conducted directly by Sean Standberry, CEO, or other executive/management team members
Headquarters: 444 Highland Ave NE, Suite 306, Atlanta, Georgia 30312, United States
Hiring Manager: Sean Standberry, CEO
You will be interviewed directly by the CEO or other members of the executive/management team.
About Us
LYFE Marketing is a fast-growing digital marketing agency specializing in social media management, paid advertising, and SEO for small to mid-sized businesses. Our mission is to help brands grow using data-driven strategies that create meaningful connections and deliver measurable results.
We excel at performance marketing and analytics, optimizing campaigns across platforms like Facebook, Instagram, TikTok, and Google. By combining creative storytelling with advanced targeting and conversion strategies, we help clients across the full customer journey—from brand awareness to engagement, lead generation, and retention.
Role Overview
We are seeking a Performance Marketing Specialist with strong expertise in Google Ads to lead and scale our digital growth initiatives.
This role focuses on:
Driving revenue through paid acquisition
Conversion optimization
Data-driven marketing strategies
The ideal candidate understands full-funnel eCommerce performance, can manage paid media, retention channels, and collaborate on creative testing.
Key Responsibilities
Performance Marketing & Paid Acquisition
Manage and optimize campaigns across:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Shopping, Performance Max)
TikTok Ads
Continuously test and scale campaigns based on ROAS and CAC targets
Analyze performance data and optimize budgets to maximize revenue
Retention & Lifecycle Marketing
Manage private traffic channels:
Email marketing (Klaviyo or similar)
SMS campaigns
Develop segmentation strategies and customer journeys
Track and improve key metrics: open rate, CTR, conversion rate, LTV
Creative & Content Strategy
Collaborate with creative teams to produce high-converting ad creatives
Produce short-form video content (UGC, reels, TikTok-style ads)
Continuously test hooks, angles, and messaging
Conversion Optimization
Optimize landing pages and product pages to improve CVR
Analyze funnel performance and identify drop-off points
Collaborate with developers/designers to improve UX
Analytics & Reporting
Track KPIs including ROAS, CAC, Conversion Rate, LTV
Build reports and provide actionable insights for scaling
Strategy & Growth
Develop and execute weekly and monthly marketing plans
Implement full-funnel acquisition strategies
Identify new growth channels and opportunities
Continuously improve systems to increase revenue and efficiency
Requirements
6 months – 2 years experience in performance marketing, preferably in eCommerce/DTC brands
Strong experience with Meta Ads and Google Ads
Knowledge of eCommerce funnels and customer acquisition strategies
Experience with email/SMS marketing platforms (Klaviyo preferred)
Data-driven mindset with strong analytical skills
Familiarity with Google Analytics (GA4), Shopify, or similar platforms
Strong communication and collaboration skills
Nice to Have
Experience in consumer brands (home goods, lifestyle, or similar)
Experience with TikTok Ads and UGC content strategy
Compensation & Benefits
$30 – $80+/hour (based on experience)
Performance-based bonuses tied to revenue growth
Benefits:
Flexible work environment
Professional development support
Growth opportunities into senior marketing roles
Why Join Us
Work with a fast-growing digital marketing agency
Directly impact revenue and scale campaigns
High-performance, data-driven environment
Creative freedom to test and implement new ideas
How to Apply
Location: Remote or hybrid (U.S.-based preferred)
Interview: Conducted directly by Sean Standberry, CEO, or other executive/management team members