Kenya Google Ads Lead Campaign

Job ID: 40163493

Budget: $30 – $250 USD

I’m launching a tightly focused Google Ads test aimed at Kenya and the wider East African region. The only metric that matters to me right now is the number of genuine business-inquiry leads the Search Network can deliver within a modest spend.

I already have a landing page and a starter list of keywords; your job is to turn that rough sketch into a lean, data-driven campaign and keep it tuned during its first week online.

Deliverables
• Local keyword and competitor research for Kenya and neighbouring markets
• Structuring ad groups and writing compelling responsive search ads (English and, where it helps, Swahili)
• Implementing conversion tracking through Google Tag Manager and GA4 so every inquiry is captured
• Launching the campaign with precise geo-targeting, bid limits, and ad extensions
• Ongoing optimisation for seven days and a concise performance report with next-step recommendations

Acceptance criteria: at least a handful of qualified business inquiries in the test window and CPCs that stay inside the agreed limit.

If you have proven results running Search campaigns in Africa and can point to the tools you lean on—Keyword Planner, Data Studio, Optmyzr, or similar—let’s talk.