International Lead Gen via Google Ads

My service-based company is ready to scale its reach beyond borders, and I need a Google Ads specialist who can turn the platform into a steady stream of qualified international leads. The account is active but hasn’t been structured for global targeting, conversion tracking, or continuous optimisation.

Here’s what I would like to happen:
• Audit the existing campaigns and uncover wasted spend, poor-performing keywords, and missed opportunities.
• Build or restructure campaigns—search, display, and remarketing—so they speak directly to prospects in multiple regions, languages, and time zones.
• Carry out thorough keyword research, write compelling ad copy, and set up extensions that raise click-through rates.
• Implement conversion tracking through Google Tag Manager and Google Analytics 4, ensuring every form submission or phone call is captured and attributed correctly.
• Optimise bids, audiences, and landing-page alignment on an ongoing basis, with data-driven adjustments aimed squarely at lead quality rather than vanity metrics.

Acceptance will be based on:
1. A clear pre-launch plan outlining campaign structure, keywords, ad copy, and budgets per region.
2. Properly functioning tracking tags verified in GA4 with real-time test conversions.
3. Weekly performance reports covering cost per lead, conversion rate, and any experiments run, delivered in a concise dashboard or Google Data Studio.

If you have a track record of turning Google Ads into a lead engine for international service businesses, I’m eager to see how you would approach this.