Interior Design Google Ads Optimization
Budget: $1,500 – $3,000 USD
My team manages the online marketing for https://www.westelm.com and we are ready to hand the day-to-day control of our Google Ads account to a proven specialist. The account already runs at a substantial daily ad spend (roughly $1.5 k–$3 k), so I need someone who can squeeze maximum performance from that level of investment while protecting ROAS.
What I expect you to take on
• Audit every existing search, display and video campaign, then map out a clean structure that reflects our product categories and seasonal launches.
• Rebuild or fine-tune keyword sets, audiences, bidding strategies and ad extensions with a conversion-first mindset.
• Implement full-funnel tracking through Google Tag Manager, Google Analytics and any first-party data segments, ensuring every sale and assisted conversion is recorded accurately.
• Launch A/B tests on copy, creative and landing pages, rotating weekly or as statistical significance is reached.
• Provide clear, weekly Data Studio reports that highlight spend, revenue, CPL, CPA and any insights that can feed back into creative or merchandising decisions.
Acceptance criteria for each milestone
1. Audit document outlining current gaps and quick wins delivered within five days of project start.
2. New campaign structure live and tracking verified no later than day 10.
3. First optimisation cycle demonstrates at least a 15 % uplift in CTR or a 10 % drop in CPA, evidenced in the week-two report.
4. Ongoing management continues to hit or exceed the agreed ROAS target.
Essentials
• Demonstrable success with high-spend Google Ads accounts in the home-decor, furniture or related ecommerce niches.
• Deep knowledge of automated bidding, audience layering, remarketing and conversion value rules.
• Comfort working with large product feeds and dynamic creative.
• Fast communication on WhatsApp ([Removed by Freelancer.com Admin for offsiting - please see Section 13 of our Terms and Conditions]) for quick approvals, plus the ability to document all changes inside the account for complete transparency.
If this reads like your daily workflow, send a short note describing similar wins you’ve delivered and your preferred optimisation approach. I will share current account metrics as soon as we connect.
What I expect you to take on
• Audit every existing search, display and video campaign, then map out a clean structure that reflects our product categories and seasonal launches.
• Rebuild or fine-tune keyword sets, audiences, bidding strategies and ad extensions with a conversion-first mindset.
• Implement full-funnel tracking through Google Tag Manager, Google Analytics and any first-party data segments, ensuring every sale and assisted conversion is recorded accurately.
• Launch A/B tests on copy, creative and landing pages, rotating weekly or as statistical significance is reached.
• Provide clear, weekly Data Studio reports that highlight spend, revenue, CPL, CPA and any insights that can feed back into creative or merchandising decisions.
Acceptance criteria for each milestone
1. Audit document outlining current gaps and quick wins delivered within five days of project start.
2. New campaign structure live and tracking verified no later than day 10.
3. First optimisation cycle demonstrates at least a 15 % uplift in CTR or a 10 % drop in CPA, evidenced in the week-two report.
4. Ongoing management continues to hit or exceed the agreed ROAS target.
Essentials
• Demonstrable success with high-spend Google Ads accounts in the home-decor, furniture or related ecommerce niches.
• Deep knowledge of automated bidding, audience layering, remarketing and conversion value rules.
• Comfort working with large product feeds and dynamic creative.
• Fast communication on WhatsApp ([Removed by Freelancer.com Admin for offsiting - please see Section 13 of our Terms and Conditions]) for quick approvals, plus the ability to document all changes inside the account for complete transparency.
If this reads like your daily workflow, send a short note describing similar wins you’ve delivered and your preferred optimisation approach. I will share current account metrics as soon as we connect.