GA4 Integration & Display Campaign Creation

Google Analytics Integration & Display Campaign Setup
Project Overview
We need an experienced Google Analytics & Google Ads specialist to integrate our existing GA4 account with our website and set up a high-converting Display campaign for our online legal services platform.
Scope of Work
Part 1: Google Analytics 4 Integration

Connect existing GA4 account to our website
Set up Google Tag Manager (if needed)
Configure event tracking for:

Form submissions
CTA button clicks (phone, WhatsApp, consultation booking)
Funnel interactions
Scroll depth


Set up conversion goals for lead generation
Test and verify all tracking

Part 2: Google Display Campaign Setup

Create campaign structure optimized for lead generation
Build ad groups based on target audience segments
Integrate provided keywords into targeting strategy
Create responsive display ads (image assets provided by us)
Set up conversion tracking via Google Tag
Connect to GA4 for proper attribution
Configure geo-targeting (Germany)
Recommend budget and bidding strategy
Launch campaign

Deliverables

Fully configured GA4 account with working event tracking
Google Tag Manager container with all tags properly set up
Live Google Display campaign with multiple ad variations
Complete documentation covering setup, structure, and recommendations
Brief video walkthrough explaining the setup

Requirements

Proven experience with GA4 and Google Tag Manager
Demonstrated success with Display campaigns (lead generation preferred)
Strong understanding of conversion tracking and attribution
Ability to create clear documentation
Fluent in English or German

Access Provided

Admin access to existing GA4 account
Admin access to Google Ads account
WordPress backend access if needed for tag installation

Budget
Please submit your fixed-price quote for the complete project.