Improve Google Ads for Industrial Services
Budget: $10 – $30 AUD
Project Title:
Google Ads Setup and Management for Pump Maintenance and Mechanical Engineering Services
Project Description:
We are looking for an experienced Google Ads specialist to review, restructure and improve our existing Google Ads account for an Australian industrial services company.
Our registered company name is Sydney HP Pumps Pty Ltd, with two separate trading divisions:
• Flo-Worthing Pumps – Pump Maintenance and Pump Services
• Mech-Line Engineering – Mechanical Engineering and Industrial Services
There are currently one or two old ads or campaigns in the Google Ads account. The selected freelancer will be required to audit the existing account, pause or remove unsuitable campaigns, and create a fresh campaign structure based on the services and information available on our website.
Website: www.flo-worthingpump.com.au
Campaign 1 – Pump Maintenance and Services
Services may include:
• Pump repairs and overhauls
• Preventative pump maintenance
• On-site pump servicing
• Pump troubleshooting and fault finding
• Pump upgrades and modifications
• Pump installation and replacement
• Industrial pump services
• Emergency and shutdown pump support
This campaign should operate under the Flo-Worthing Pumps trading name.
Campaign 2 – Mechanical Engineering Services
www.mech-lineengineering.com.au
Services may include:
• Mechanical engineering support
• Industrial fabrication
• Pipework and valve work
• Mechanical modifications
• Equipment installation
• Industrial maintenance
• Shutdown support
• Site and workshop mechanical services
This campaign should operate under the Mech-Line Engineering trading name.
Main Objectives:
• Improve visibility on Google
• Generate relevant phone calls and enquiries
• Increase website contact-form submissions
• Target commercial and industrial customers
• Avoid irrelevant residential or general consumer traffic
• Improve the quality of leads rather than only increasing website clicks
Required Scope of Work:
• Audit the existing Google Ads account
• Review and clean up the existing campaigns
• Create separate campaigns for the two business divisions
• Conduct keyword research for each service category
• Create suitable ad groups based on individual services
• Write professional and technically accurate ad copy
• Set up location targeting for Sydney, NSW and suitable surrounding areas
• Add relevant negative keywords
• Review bidding strategy and campaign settings
• Set up call extensions, sitelinks and other suitable ad assets
• Set up or check conversion tracking
• Track phone calls, contact forms and other relevant enquiries
• Connect Google Ads with Google Analytics and Google Tag Manager where required
• Review landing pages and provide practical recommendations
• Set up a flexible daily budget that can be adjusted based on performance
• Provide a clear report after the campaigns are launched
The campaigns must not be locked into a fixed long-term advertising budget. The daily budget, keywords, locations and campaign structure should be adjustable depending on performance and market conditions.
Please provide separate pricing for:
1. Initial account audit and complete campaign setup
2. Conversion tracking setup
3. Optional ongoing monthly campaign management and optimisation
When submitting your proposal, please include:
• Your experience with Google Ads for industrial, engineering, trade or B2B service companies
• Examples of similar campaigns you have managed
• Your recommended initial campaign structure
• Your recommended starting advertising budget
• Your setup fee
• Your ongoing monthly management fee
• Estimated time required to complete the initial setup
• Details of what is included in your service
The successful freelancer must communicate clearly, provide transparent reporting and avoid making unverified promises about guaranteed results.
Google Ads Setup and Management for Pump Maintenance and Mechanical Engineering Services
Project Description:
We are looking for an experienced Google Ads specialist to review, restructure and improve our existing Google Ads account for an Australian industrial services company.
Our registered company name is Sydney HP Pumps Pty Ltd, with two separate trading divisions:
• Flo-Worthing Pumps – Pump Maintenance and Pump Services
• Mech-Line Engineering – Mechanical Engineering and Industrial Services
There are currently one or two old ads or campaigns in the Google Ads account. The selected freelancer will be required to audit the existing account, pause or remove unsuitable campaigns, and create a fresh campaign structure based on the services and information available on our website.
Website: www.flo-worthingpump.com.au
Campaign 1 – Pump Maintenance and Services
Services may include:
• Pump repairs and overhauls
• Preventative pump maintenance
• On-site pump servicing
• Pump troubleshooting and fault finding
• Pump upgrades and modifications
• Pump installation and replacement
• Industrial pump services
• Emergency and shutdown pump support
This campaign should operate under the Flo-Worthing Pumps trading name.
Campaign 2 – Mechanical Engineering Services
www.mech-lineengineering.com.au
Services may include:
• Mechanical engineering support
• Industrial fabrication
• Pipework and valve work
• Mechanical modifications
• Equipment installation
• Industrial maintenance
• Shutdown support
• Site and workshop mechanical services
This campaign should operate under the Mech-Line Engineering trading name.
Main Objectives:
• Improve visibility on Google
• Generate relevant phone calls and enquiries
• Increase website contact-form submissions
• Target commercial and industrial customers
• Avoid irrelevant residential or general consumer traffic
• Improve the quality of leads rather than only increasing website clicks
Required Scope of Work:
• Audit the existing Google Ads account
• Review and clean up the existing campaigns
• Create separate campaigns for the two business divisions
• Conduct keyword research for each service category
• Create suitable ad groups based on individual services
• Write professional and technically accurate ad copy
• Set up location targeting for Sydney, NSW and suitable surrounding areas
• Add relevant negative keywords
• Review bidding strategy and campaign settings
• Set up call extensions, sitelinks and other suitable ad assets
• Set up or check conversion tracking
• Track phone calls, contact forms and other relevant enquiries
• Connect Google Ads with Google Analytics and Google Tag Manager where required
• Review landing pages and provide practical recommendations
• Set up a flexible daily budget that can be adjusted based on performance
• Provide a clear report after the campaigns are launched
The campaigns must not be locked into a fixed long-term advertising budget. The daily budget, keywords, locations and campaign structure should be adjustable depending on performance and market conditions.
Please provide separate pricing for:
1. Initial account audit and complete campaign setup
2. Conversion tracking setup
3. Optional ongoing monthly campaign management and optimisation
When submitting your proposal, please include:
• Your experience with Google Ads for industrial, engineering, trade or B2B service companies
• Examples of similar campaigns you have managed
• Your recommended initial campaign structure
• Your recommended starting advertising budget
• Your setup fee
• Your ongoing monthly management fee
• Estimated time required to complete the initial setup
• Details of what is included in your service
The successful freelancer must communicate clearly, provide transparent reporting and avoid making unverified promises about guaranteed results.