HuggieHero SEO and Social Media Expansion

Hello!

I am the founder of HuggieHero, a new brand of weighted plush toys designed to bring comfort and calm to children, adults, and elderly people (for example, in dementia care). The feedback so far has been amazing:
* Very positive customer reactions
* No returns
* CTR of nearly 5% at position 9 in Google

The challenge: brand awareness. HuggieHero is loved by everyone who tries it, but the name is not yet big enough, and people often choose a more well-known competitor.

I am looking for a freelancer who can help me grow the reach of HuggieHero in The Netherlands and Germany (setup for Europe)

Tasks I would like help with:
* SEO optimization (NL & DE websites)
- Full SEO check (technical + content)
- Keyword research and blog topic suggestions
- On-page optimization (titles, meta descriptions, H1/H2 structure)
- Backlink opportunities
* Social Media support
- Create a 3-month content calendar (Instagram/Facebook)
- Provide ready-to-use post & reel ideas
- Suggest growth strategies (hashtags, engagement tactics, timing)
* Google & Meta Ads
- Set up and test campaigns for NL and DE
- Optimize targeting (keywords, lookalike audiences, retargeting)
- Suggest a small test budget to start
* Reporting & Guidance
- Provide monthly reports on SEO, social media and ads performance
- Give me clear to-do lists of what I should do myself (I want to stay active in the brand, but need structure and direction)

What I am looking for:
* Experience with SEO (preferably in e-commerce/health/wellbeing products)
* Knowledge of social media growth (Instagram, Facebook – TikTok is a plus)
* Experience with Google Ads and Meta Ads
* Someone who can work in English (German/Dutch knowledge is a bonus)
* Clear communicator who can give me practical steps

This is not a one-time job – I’m looking for someone who can set up the right foundation and possibly support me on a longer term.

If you have worked with small brands or start-ups and helped them grow into a recognized name, I’d love to hear from you. Please share:
* Examples of similar projects
* What you suggest as first steps for HuggieHero
* Your estimated monthly cost

Looking forward to working together and making HuggieHero grow worldwide!