Hotel Google Ads Campaign Lead
Budget: $3,000 – $5,000 USD
I’m with Grand Chancellor Hotels and I’m ready to hand full ownership of our global Google Ads presence to a dedicated specialist. Our properties span several countries, so deep knowledge of travel-sector search intent, regional seasonality, and cross-currency bidding is crucial.
Your mission
• Build and continuously optimise Search, Display, and Discovery campaigns that attract high-intent travellers.
• Segment activity by region and season, tailoring messaging and bid strategies to the most relevant markets as dates, holidays, and events shift.
• Create remarketing flows that re-engage recent site visitors and abandoned-booking users.
• Track performance through GA4, Google Ads, and any preferred attribution tools, surfacing clear insights and next-step recommendations in regular reports.
• Proactively suggest fresh ad copy, extensions, and audience experiments so we stay ahead of competitors.
What success looks like
• Steady growth in direct bookings and qualified traffic.
• Transparent weekly dashboards covering conversions, CPA, ROAS, and other agreed metrics.
• A well-documented account structure that my team can understand and reference at any time.
• Smooth collaboration on creative assets—if you can design, great; if not, you’ll brief our in-house team clearly.
Helpful context
Our previous campaigns have focused on generic terms such as “city hotel deals” and “conference accommodation,” but we want you to explore more granular location-based, event-based, and persona-based angles. You will have access to our historical data, current feed, and brand guidelines.
Communication
I’m available on [Removed by Freelancer.com Admin for offsiting - please see Section 13 of our Terms and Conditions] for quick questions or voice notes, and we can schedule deeper strategy sessions via [Removed by Freelancer.com Admin for offsiting - please see Section 13 of our Terms and Conditions].
If you have proven experience scaling hotel or travel-related Google Ads accounts globally, let’s talk. Please share a brief overview of comparable work and the specific results you achieved.
Your mission
• Build and continuously optimise Search, Display, and Discovery campaigns that attract high-intent travellers.
• Segment activity by region and season, tailoring messaging and bid strategies to the most relevant markets as dates, holidays, and events shift.
• Create remarketing flows that re-engage recent site visitors and abandoned-booking users.
• Track performance through GA4, Google Ads, and any preferred attribution tools, surfacing clear insights and next-step recommendations in regular reports.
• Proactively suggest fresh ad copy, extensions, and audience experiments so we stay ahead of competitors.
What success looks like
• Steady growth in direct bookings and qualified traffic.
• Transparent weekly dashboards covering conversions, CPA, ROAS, and other agreed metrics.
• A well-documented account structure that my team can understand and reference at any time.
• Smooth collaboration on creative assets—if you can design, great; if not, you’ll brief our in-house team clearly.
Helpful context
Our previous campaigns have focused on generic terms such as “city hotel deals” and “conference accommodation,” but we want you to explore more granular location-based, event-based, and persona-based angles. You will have access to our historical data, current feed, and brand guidelines.
Communication
I’m available on [Removed by Freelancer.com Admin for offsiting - please see Section 13 of our Terms and Conditions] for quick questions or voice notes, and we can schedule deeper strategy sessions via [Removed by Freelancer.com Admin for offsiting - please see Section 13 of our Terms and Conditions].
If you have proven experience scaling hotel or travel-related Google Ads accounts globally, let’s talk. Please share a brief overview of comparable work and the specific results you achieved.