Hotel Google Ads Campaign Expert
Budget: €12 – €18 EUR
I run a growing hotel group in Australia and I’m ready to step up our direct-booking numbers. I need someone who lives and breathes Google Ads and already knows the quirks of hospitality marketing—seasonality, rate parity, last-minute search behaviour, and the all-important “book direct” push.
Here’s what I’m looking for:
• Campaign strategy and structure – research the best keywords for both brand and non-brand terms, set up themed ad groups, and craft compelling copy that highlights our seasonal deals.
• Conversion tracking – configure Google Tag Manager / GA4 so every booking, call-extension click, and form submission is captured accurately.
• Ad assets & extensions – create and keep fresh sitelinks, callouts, promotions, and image extensions that showcase rooms, amenities, and special rates.
• Ongoing optimisation – monitor bids, audiences, and search terms, add negatives, and test new creatives weekly so ROAS keeps improving.
• Clear reporting – a concise weekly snapshot plus a deeper monthly summary with actionable insights I can share internally.
You’ll have direct access to our Google Ads account and our in-house design team for creatives. Familiarity with hotel or tourism campaigns is a strong advantage—if you’ve optimised for occupancy swings, shoulder seasons, or geo-targeted staycations, tell me about it.
Start by outlining how you’d tackle the first 30 days and which metrics you’ll focus on. Let’s turn lookers into bookers.
Here’s what I’m looking for:
• Campaign strategy and structure – research the best keywords for both brand and non-brand terms, set up themed ad groups, and craft compelling copy that highlights our seasonal deals.
• Conversion tracking – configure Google Tag Manager / GA4 so every booking, call-extension click, and form submission is captured accurately.
• Ad assets & extensions – create and keep fresh sitelinks, callouts, promotions, and image extensions that showcase rooms, amenities, and special rates.
• Ongoing optimisation – monitor bids, audiences, and search terms, add negatives, and test new creatives weekly so ROAS keeps improving.
• Clear reporting – a concise weekly snapshot plus a deeper monthly summary with actionable insights I can share internally.
You’ll have direct access to our Google Ads account and our in-house design team for creatives. Familiarity with hotel or tourism campaigns is a strong advantage—if you’ve optimised for occupancy swings, shoulder seasons, or geo-targeted staycations, tell me about it.
Start by outlining how you’d tackle the first 30 days and which metrics you’ll focus on. Let’s turn lookers into bookers.