Hotel Direct Bookings Google Ads Expert
Budget: $3,000 – $5,000 USD
I manage a growing chain of boutique hotels and I’m ready to hand our Google Ads account to someone who can turn every click into a confirmed room. The sole KPI is an uplift in direct bookings made through our website; everything else is secondary. Our current campaigns are live but need sharper targeting toward business travelers who typically book mid-week stays.
You’ll start with a full audit of the existing Search and Display setups, then rebuild or refine them so spend is funneled only into keywords and audiences that convert. Conversion tracking is already installed through Google Analytics 4 and GTM, yet I’ll expect you to verify the tags, set up enhanced conversions, and map each campaign to actual booking data pulled from our PMS.
Deliverables
• Comprehensive account audit with written findings
• Re-structured or new campaigns focused on business-traveler intent (Search, Remarketing, Performance Max if valuable)
• Optimised ad copy and extensions that speak to direct-booking perks
• Weekly bid and budget adjustments in line with ROAS goals
• Clear, actionable report every two weeks showing booking volume, cost per booking, and cumulative ROAS
I’ll grant full access to Google Ads, Analytics, and our booking engine once we kick off. Successful work here could expand to additional properties, so think long-term partnership when scoping your approach.
You’ll start with a full audit of the existing Search and Display setups, then rebuild or refine them so spend is funneled only into keywords and audiences that convert. Conversion tracking is already installed through Google Analytics 4 and GTM, yet I’ll expect you to verify the tags, set up enhanced conversions, and map each campaign to actual booking data pulled from our PMS.
Deliverables
• Comprehensive account audit with written findings
• Re-structured or new campaigns focused on business-traveler intent (Search, Remarketing, Performance Max if valuable)
• Optimised ad copy and extensions that speak to direct-booking perks
• Weekly bid and budget adjustments in line with ROAS goals
• Clear, actionable report every two weeks showing booking volume, cost per booking, and cumulative ROAS
I’ll grant full access to Google Ads, Analytics, and our booking engine once we kick off. Successful work here could expand to additional properties, so think long-term partnership when scoping your approach.