Hobart Google Ads Tune-Up
Budget: $10 – $30 AUD
I run a small, hands-on tiling business here in Hobart and already have Google Ads running, but the campaign isn’t delivering the flow of enquiries I need. My single aim is clear: generate more solid leads from both residential and commercial clients in and around Hobart.
Here’s what I’m after:
• Audit the existing search campaign and flag anything that is wasting spend.
• Refresh keyword lists so they capture “tiler Hobart”, “bathroom tiling”, “commercial tiling contractor”, and similar terms my customers actually type.
• Tighten geographic and demographic targeting so only local home-owners, builders and facility managers see the ads.
• Rewrite ad copy (expanded and responsive) so it highlights my expertise, fast turnaround and free quotes.
• Set up at least two new ad variants, extensions and a simple conversion-tracking goal that fires when someone submits the website form or calls direct from the ad.
• Provide a short hand-off document outlining changes made and the next steps I can follow on my own.
Acceptance criteria
1. CTR improves by at least 20 % within the first 14 days compared with the previous period.
2. Conversions (calls or form fills) are properly tracked in Google Ads and Google Analytics.
3. Wasted spend on irrelevant search terms is demonstrably reduced.
You’ll have access to my existing Google Ads and Analytics accounts as soon as we kick off. If you’ve boosted tradie campaigns before, especially for tiling or other trades in smaller Australian markets, that’s a big plus.
Here’s what I’m after:
• Audit the existing search campaign and flag anything that is wasting spend.
• Refresh keyword lists so they capture “tiler Hobart”, “bathroom tiling”, “commercial tiling contractor”, and similar terms my customers actually type.
• Tighten geographic and demographic targeting so only local home-owners, builders and facility managers see the ads.
• Rewrite ad copy (expanded and responsive) so it highlights my expertise, fast turnaround and free quotes.
• Set up at least two new ad variants, extensions and a simple conversion-tracking goal that fires when someone submits the website form or calls direct from the ad.
• Provide a short hand-off document outlining changes made and the next steps I can follow on my own.
Acceptance criteria
1. CTR improves by at least 20 % within the first 14 days compared with the previous period.
2. Conversions (calls or form fills) are properly tracked in Google Ads and Google Analytics.
3. Wasted spend on irrelevant search terms is demonstrably reduced.
You’ll have access to my existing Google Ads and Analytics accounts as soon as we kick off. If you’ve boosted tradie campaigns before, especially for tiling or other trades in smaller Australian markets, that’s a big plus.