Hiring Google & Meta (Facebook) Ads Specialist – Future Freelance Partner for Growing Startup

Job ID: 40506142

Budget: $750 – $1,500 CAD

We are a fast-growing startup agency looking to connect with an experienced Google Ads and Meta (Facebook/Instagram) Ads specialist, media buyer, or freelancer. As a startup, we are actively building our network of go-to experts to partner with in the near future to build, launch, and manage high-converting advertising campaigns for our upcoming client pipeline.

What we are looking for:
End-to-End Campaign Creation: Complete setup of Google Ads (Search, Performance Max, Local Services) and Meta Ads (Lead Gen, Conversion, Retargeting) tailored to different service offers.
Conversion-Driven Architecture: Clean campaign structure, proper naming conventions, and organized ad set/ad group segmentation.

Tracking & Analytics Setup: Full configuration of Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and Conversions API (CAPI) for accurate attribution and reporting.

Ad Copy & Creative Strategy: Writing compelling, high-converting ad copy and providing clear creative direction (or frameworks) for images and video hooks.

Lead Quality & Funnel Optimization: Implementation of audience targeting, negative keywords, lookalike audiences, and lead form optimization to ensure high-intensity lead quality.
Contractor/Service-Business Focused Campaigns: Direct experience generating leads for home services, contractors, or B2B service businesses is highly preferred.

ROAS & KPI Tracking: Weekly and monthly performance reporting focusing on Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).
Scalable Frameworks: White-label friendly systems that can be easily replicated or scaled across multiple clients as our startup grows.

Important:
Because we are a startup preparing for our next phase of growth, we are currently requesting quotes and reviewing portfolios from multiple digital marketers and freelancers across various professional networks.
Our goal is to vet reliable partners now so we can confidently deploy you on client projects in the near future. We want to compare pricing, historical campaign performance, and long-term collaboration options.

When applying, please include:
- Your Pricing Structure: State whether you charge a flat fee per setup, a monthly management retainer per client, or a percentage of ad spend (keeping startup-friendly scaling in mind).
- Estimated Turnaround Time: How long from onboarding to campaign launch?
- Case Studies/Proof of Performance: Live examples or screenshots of previous Google/Meta ad accounts you have managed (including ad spend, CPL, and ROAS data).
- Communication & Reporting: Your availability for reporting calls and whether you provide live dashboards (Looker Studio, etc.).

Your specific experience with:
- Local service ads and geo-targeting
- Search vs. PMax campaign optimization (Google)
- Instant Forms vs. Landing Page funnels (Meta)
- Compliance and dealing with rejected ads/account bans
- A/B split testing (creatives, copy, and audiences)

Bonus if you also have experience with:
- GoHighLevel (GHL) integration (connecting ad leads to CRM automations via Webhooks/Zapier)
- Custom landing page design or conversion rate optimization (CRO)
- Advanced attribution software (Hyros, Triple Whale, etc.)
- Multi-lingual campaign setups (English/French/Spanish)
- Video editing or sourcing user-generated content (UGC)

We are looking for someone reliable for a long-term freelance partnership as we continue to scale our startup and onboard new client accounts.

Please send:
- Portfolio, case studies, or screenshots of ad account dashboards
- Pricing structure (Setup vs. Monthly Management)
- Tools/Dashboards you use for client reporting
- Your upcoming availability over the next few months
Thank you,

Michael
Nova Prospex Marketing