High-Conversion Google Ads Funnel
Budget: $250 – $750 USD
I direct the Thai Yoga Massage School, a 20-year-old academy now relocating from New Zealand to Palma de Mallorca and rebranding for the European market. My immediate priority is to keep our 2026 retreats and intensive teacher-training courses full by building and running a purpose-built Google Ads funnel.
Here is what success looks like for me: international students see our ads, click through to persuasive landing pages, and complete an enrollment application. Conversion rate is the KPI I will watch most closely.
Your remit spans the full performance cycle. I need a cohesive strategy, airtight ad account architecture, compelling ad copy, irresistible offers tailored to search intent, and constant optimisation of bids, audiences, extensions and creatives. You will also steer four distinct campaign pillars that align with our product mix: retreats, 200-hour intensives, short workshops and private sessions.
To amplify paid results, I want you to weave in local SEO that wins “Thai Massage Palma” searches and broader European SEO for relevant Thai massage training keywords. The organic lift should reinforce paid visibility and lower overall acquisition cost.
Deliverables
• End-to-end Google Ads funnel mapped and documented
• Campaign build and launch across the four pillars, complete with tracking and conversion goals
• Rolling optimisation (A/B tests, keyword pruning, bid and audience adjustments) with weekly performance snapshots highlighting conversion rate gains
• On-page and off-page SEO actions that secure top positions locally and improve European reach
Technical Integration:
* Ensuring all traffic is correctly tagged and synced with Wix CRM and possible Trello
* Monitoring the website
WE DO HAVE ALL THE VISUALS AND COPIES READY TO GO!
If you have a proven record of scaling course enrolments through Google Ads and can own both the strategy and the day-to-day hands-on management, I would love to see how you would tackle this project.
Here is what success looks like for me: international students see our ads, click through to persuasive landing pages, and complete an enrollment application. Conversion rate is the KPI I will watch most closely.
Your remit spans the full performance cycle. I need a cohesive strategy, airtight ad account architecture, compelling ad copy, irresistible offers tailored to search intent, and constant optimisation of bids, audiences, extensions and creatives. You will also steer four distinct campaign pillars that align with our product mix: retreats, 200-hour intensives, short workshops and private sessions.
To amplify paid results, I want you to weave in local SEO that wins “Thai Massage Palma” searches and broader European SEO for relevant Thai massage training keywords. The organic lift should reinforce paid visibility and lower overall acquisition cost.
Deliverables
• End-to-end Google Ads funnel mapped and documented
• Campaign build and launch across the four pillars, complete with tracking and conversion goals
• Rolling optimisation (A/B tests, keyword pruning, bid and audience adjustments) with weekly performance snapshots highlighting conversion rate gains
• On-page and off-page SEO actions that secure top positions locally and improve European reach
Technical Integration:
* Ensuring all traffic is correctly tagged and synced with Wix CRM and possible Trello
* Monitoring the website
WE DO HAVE ALL THE VISUALS AND COPIES READY TO GO!
If you have a proven record of scaling course enrolments through Google Ads and can own both the strategy and the day-to-day hands-on management, I would love to see how you would tackle this project.