Healthcare Lead-Gen Ads Management

My healthcare company needs a dedicated specialist to plan, run, and optimise paid campaigns that bring qualified leads to our sales funnel. I’m actively advertising on Google, Facebook, and Instagram, and I want someone who understands how to make each channel work together while keeping search-based intent front and centre—search ads will be our core focus.

The target is simple but demanding: consistent, cost-effective lead generation. I’ll provide landing pages, brand guidelines, and past campaign data; you’ll translate that into compelling copy, well-structured keyword sets, accurate conversion tracking, and ongoing bid and audience optimisation. If you also see opportunities to layer in display or video retargeting later, I’m open to discussing those expansions after initial results come in.

Deliverables
• Campaign setup or rebuild in the ad accounts I grant access to
• Daily monitoring during ramp-up, then data-driven optimisations at least 2–3 times per week
• Weekly performance summary (CPC, CPL, conversions, recommendations) in a concise report
• Clear next-step roadmap after the first 30 days

Must-haves: proven healthcare or similarly regulated-industry experience, mastery of Google Ads Editor and Meta Ads Manager, skill with tracking tools such as Google Tag Manager and Facebook Pixel, and the ability to stay compliant with medical advertising policies.

I’m ready to start immediately and will be available for quick feedback loops; let’s turn ad spend into real patient enquiries.