Growth Marketing Specialist for Lead Conversion
Budget: $2 – $8 AUD
We are looking for a long-term Growth Marketing Specialist to join our team for 20+ hours per week.
Wheelie Rooms manufactures and rents portable rooms across Australia. Our focus isn't simply generating more leads—we want to continually improve the quality of our leads while reducing our cost per acquisition.
We have extensive data within our CRM that tracks the entire customer journey, from the first enquiry through to the final sale. We believe this data holds the key to improving our marketing performance, and we're looking for someone who can analyse it, identify patterns, develop new strategies, and continually optimise our advertising.
Your primary focus will be Google Ads and Meta (Facebook & Instagram) Ads.
We're looking for someone who enjoys testing ideas, making decisions based on data, and continuously improving results over the long term.
Before we organise an interview, please answer the following questions:
1. If you started with us tomorrow, how would you use our CRM and sales data to improve our Google and Meta advertising? Please explain your process.
2. Tell us about a campaign where analysing data led you to change your strategy. What did you discover, what changes did you make, and what were the results?
3. How do you continuously improve advertising performance over time? Describe your approach to testing and optimisation, including how you decide what to test next.
4. Imagine one campaign produces a large number of leads but few sales, while another produces fewer leads but a much higher conversion rate. How would you evaluate and optimise these campaigns?
5. What would your weekly communication and reporting look like? How would you keep us informed about what you've learned, what changes you've made, and what opportunities you've identified?
Please include examples from previous clients wherever possible, along with measurable results such as improvements in conversion rates, cost per acquisition, return on ad spend, or lead quality.
We are looking for someone who wants to become part of our team for the long term, takes ownership of results, and is passionate about continually improving performance through data and experimentation.
Please do NOT send messages saying 'Hi'. Please reply with the answers to the questions so we know if you are the right fit and that you have read the ad. Thank you!
Wheelie Rooms manufactures and rents portable rooms across Australia. Our focus isn't simply generating more leads—we want to continually improve the quality of our leads while reducing our cost per acquisition.
We have extensive data within our CRM that tracks the entire customer journey, from the first enquiry through to the final sale. We believe this data holds the key to improving our marketing performance, and we're looking for someone who can analyse it, identify patterns, develop new strategies, and continually optimise our advertising.
Your primary focus will be Google Ads and Meta (Facebook & Instagram) Ads.
We're looking for someone who enjoys testing ideas, making decisions based on data, and continuously improving results over the long term.
Before we organise an interview, please answer the following questions:
1. If you started with us tomorrow, how would you use our CRM and sales data to improve our Google and Meta advertising? Please explain your process.
2. Tell us about a campaign where analysing data led you to change your strategy. What did you discover, what changes did you make, and what were the results?
3. How do you continuously improve advertising performance over time? Describe your approach to testing and optimisation, including how you decide what to test next.
4. Imagine one campaign produces a large number of leads but few sales, while another produces fewer leads but a much higher conversion rate. How would you evaluate and optimise these campaigns?
5. What would your weekly communication and reporting look like? How would you keep us informed about what you've learned, what changes you've made, and what opportunities you've identified?
Please include examples from previous clients wherever possible, along with measurable results such as improvements in conversion rates, cost per acquisition, return on ad spend, or lead quality.
We are looking for someone who wants to become part of our team for the long term, takes ownership of results, and is passionate about continually improving performance through data and experimentation.
Please do NOT send messages saying 'Hi'. Please reply with the answers to the questions so we know if you are the right fit and that you have read the ad. Thank you!