Google adwords management -- 2
Budget: $8 – $15 CAD
Scope of Work
1. Full Account Audit
Review our existing Google Ads, Merchant Center, GA4 tracking, feed, search terms, and campaign history. Identify what’s wasting money and where we can improve.
2. Fix Tracking & Measurement
Ensure GA4, conversions, and enhanced conversions are correctly tracking purchases and revenue with 100% accuracy.
3. Optimize Merchant Center Product Feed
Fix titles, descriptions, attributes, GTIN/MPN, and disapprovals. Improve feed for higher Shopping relevance and cheaper CPC.
4. Build a Proper Campaign Structure
Create a clean structure: Standard Shopping + Brand Search + Non-Brand Search. No messy mixed campaigns.
5. Add Negative Keywords & Filters
Aggressively remove low-intent traffic and irrelevant searches to stop budget waste immediately.
6. Geo Targeting & Bid Controls
Target only profitable regions in Canada/USA, adjust bids by device, and control CPC to reduce cost.
7. Launch Optimized Shopping & Search Campaigns
Write new ad copy, add extensions, promotion tags, and category sitelinks. Structure campaigns for control and profitability.
8. Daily & Weekly Optimization
Manage search terms, update negatives, adjust bids, scale winning products, pause weak ones, and review audience signals.
9. Reporting & Communication
Provide weekly reports with results, what was done, and next action steps — focused on ROAS, CPC, CPA, and conversions.
10. Long-Term Scaling Strategy
Once profitable, gradually scale using Smart Bidding and/or P-Max, but only after the account is stable and efficient.
Goals / KPIs
------------------------
Lower CPC by 20–40%
Reduce wasted spend by 25%+
Improve ROAS (or target CPA) month-over-month
Increase conversions (purchases) while keeping cost controlled
Requirements
-----------------------
Proven experience in Google Shopping + Search for e-commerce
Skilled with GA4, Merchant Center, feed optimization, negative keywords
Strong record of improving ROAS and lowering CPC
Shopify experience is a plus
Budget & Engagement
Monthly ad spend: CA$2,500–CA$4,000
You will provide:
A setup fee (audit + rebuild)
A monthly management fee
1. Full Account Audit
Review our existing Google Ads, Merchant Center, GA4 tracking, feed, search terms, and campaign history. Identify what’s wasting money and where we can improve.
2. Fix Tracking & Measurement
Ensure GA4, conversions, and enhanced conversions are correctly tracking purchases and revenue with 100% accuracy.
3. Optimize Merchant Center Product Feed
Fix titles, descriptions, attributes, GTIN/MPN, and disapprovals. Improve feed for higher Shopping relevance and cheaper CPC.
4. Build a Proper Campaign Structure
Create a clean structure: Standard Shopping + Brand Search + Non-Brand Search. No messy mixed campaigns.
5. Add Negative Keywords & Filters
Aggressively remove low-intent traffic and irrelevant searches to stop budget waste immediately.
6. Geo Targeting & Bid Controls
Target only profitable regions in Canada/USA, adjust bids by device, and control CPC to reduce cost.
7. Launch Optimized Shopping & Search Campaigns
Write new ad copy, add extensions, promotion tags, and category sitelinks. Structure campaigns for control and profitability.
8. Daily & Weekly Optimization
Manage search terms, update negatives, adjust bids, scale winning products, pause weak ones, and review audience signals.
9. Reporting & Communication
Provide weekly reports with results, what was done, and next action steps — focused on ROAS, CPC, CPA, and conversions.
10. Long-Term Scaling Strategy
Once profitable, gradually scale using Smart Bidding and/or P-Max, but only after the account is stable and efficient.
Goals / KPIs
------------------------
Lower CPC by 20–40%
Reduce wasted spend by 25%+
Improve ROAS (or target CPA) month-over-month
Increase conversions (purchases) while keeping cost controlled
Requirements
-----------------------
Proven experience in Google Shopping + Search for e-commerce
Skilled with GA4, Merchant Center, feed optimization, negative keywords
Strong record of improving ROAS and lowering CPC
Shopify experience is a plus
Budget & Engagement
Monthly ad spend: CA$2,500–CA$4,000
You will provide:
A setup fee (audit + rebuild)
A monthly management fee