Google & Viator Travel Campaigns

I need an experienced digital marketer to take full ownership of my paid campaigns with one clear objective: boost sales for my tour and activity products. Google Ads will be the core channel, but I also want you driving performance on Viator and GetYourGuide, leveraging their supplier or partner tools to secure more bookings and visibility.

You’ll be responsible for the end-to-end process—auditing any existing accounts, structuring new campaigns, writing ad copy that speaks to travelers, setting up accurate conversion tracking (Google Analytics 4, GTM, pixel equivalents on Viator/GetYourGuide), and continuously optimising bids and creatives to maximise ROAS. I’m particularly interested in someone who has already managed travel or tour campaigns and understands seasonality, ticket inventory limits, and how marketplace ranking algorithms work.

Deliverables I expect:
• Initial account audit with a 30-day action plan
• Launch or restructuring of Google Search/Performance Max plus Viator & GetYourGuide campaigns
• Ongoing bid, keyword, and creative optimisation with clear weekly performance reports

If you’ve scaled similar businesses and can point to solid revenue growth on these exact platforms, let’s talk.