Google Tag Manager + GA4 Conversion Tracking Setup for Cliniko Online Bookings

We are a physiotherapy and strength training clinic based in Australia and use Cliniko for our online appointment bookings.

We run Google Ads campaigns and need to properly track completed bookings as conversions in Google Analytics 4 and Google Ads.

Currently conversion tracking is not properly configured, and we want a specialist to implement a reliable tracking setup using Google Tag Manager (GTM).

The goal is simple:

When someone completes an online booking through our Cliniko booking system, it should register as a conversion in GA4 and Google Ads.


What Needs to Be Done

The freelancer will need to:

• Configure Google Tag Manager for our website
• Connect GTM to Cliniko Online Bookings
• Configure GA4 event tracking for booking confirmations
• Track the Cliniko booking confirmation page as a conversion event
• Send this event to Google Analytics 4
• Import the conversion into Google Ads

We want to track completed bookings only, not just clicks.

The setup must ensure that:

• Google Ads can optimise campaigns based on actual bookings
• GA4 can show where bookings are coming from (ads, organic, etc.)

Systems Involved

The freelancer must have experience working with:

• Google Tag Manager
• Google Analytics 4 (GA4)
• Google Ads conversion tracking
• Cliniko online bookings
• Cross-domain / booking system tracking

Required Skills

Applicants must demonstrate experience with:

• Google Tag Manager event tracking
• GA4 conversion event setup
• Conversion tracking for booking platforms or SaaS systems
• Debugging tracking with Tag Assistant / GA4 DebugView

Bonus if you have worked with:

• Cliniko

Deliverables

The freelancer must:

• Fully configure the tracking setup
• Test and confirm conversions are firing correctly
• Provide a short explanation of how the setup works
• Confirm Google Ads is receiving conversion data

Notes

Accuracy is important because we are running paid advertising campaigns, so incorrect tracking will affect optimisation.

Please include examples of similar conversion tracking projects you have completed.