Google Shopping Feed Overhaul
Budget: $250 – $750 USD
My furniture e-commerce store is already connected to an active Google Merchant Center account, yet the traffic coming from Shopping ads is far below its potential. The main lever still untapped is accurate, granular product categorization and tagging.
What I need:
• A thorough audit of the existing feed inside Merchant Center, identifying mis-mapped or generic categories that suppress impressions.
• Precise mapping of every SKU to Google’s furniture-specific product categories and a clean product_type hierarchy that supports smart bidding and remarketing segments.
• Enriched attributes and custom labels (e.g., room, style, material, price tier) so campaigns can be segmented logically in Google Ads.
• Tag recommendations for seasonal or clearance collections to capture high-intent searches.
• A final, validated feed ready for re-upload plus a short outline of the changes so future catalog updates stay consistent.
Success is simple to measure: once the revised feed is live, I should see a meaningful jump in qualified clicks and a noticeable lift in Shopping impressions for long-tail furniture queries. Access to Merchant Center and my current product export will be provided right away.
What I need:
• A thorough audit of the existing feed inside Merchant Center, identifying mis-mapped or generic categories that suppress impressions.
• Precise mapping of every SKU to Google’s furniture-specific product categories and a clean product_type hierarchy that supports smart bidding and remarketing segments.
• Enriched attributes and custom labels (e.g., room, style, material, price tier) so campaigns can be segmented logically in Google Ads.
• Tag recommendations for seasonal or clearance collections to capture high-intent searches.
• A final, validated feed ready for re-upload plus a short outline of the changes so future catalog updates stay consistent.
Success is simple to measure: once the revised feed is live, I should see a meaningful jump in qualified clicks and a noticeable lift in Shopping impressions for long-tail furniture queries. Access to Merchant Center and my current product export will be provided right away.
Related categories:
Internet Marketing
SEO
Google Adwords
Market Research
Product Management
Digital Marketing
Data Analysis
Google Ads